100 TANTALZING TASTES
AND SMELLS
Michael
Petit is not small in any way when it comes to making perfect coffee. As a former
chemist, he knows a lot about blending coffee to produce an exquisite taste.
In 2011, he began a coffee company, and the
results of his hard work are amazing. The coffee sips like silk slipping into
your mouth, and the flavours are divine. And they are exciting. In fact, Brûlerie
des Laurentides really reflects the beauty and sensual variety reflected in the
natural gorgeous setting where each bean is lovingly roasted: the sublime
Laurentians in the province
of Quebec.
“My family
has been in the coffee business for over 50 years – that’s three generations of
living and breathing coffee. I’ve
replicated my grandfather’s secret recipe, but with new twists and surprises in
each bean. Like making pastry, roasting coffee is a fine art that requires a
lot of patience, passion and a sense of timing.”
His father
travels around the world searching for that perfect bean - much like someone sleuthing
a rare orchid hunt. When the containers bring back the beans from over 15 countries,
Brûlerie des Laurentides kicks into a heightened state. That’s when the fine
art of coffee roasting comes into play and then ends up in your mouth with
magnificent results. Each of the blends is made from seven to 14 different
coffee beans with 30% boasting the organic factor.
From these beautiful beans, Michael and his
team are able to create 100 different flavours that can’t be found anywhere
else on the market!
You don’t
even need to open the package to be transported into coffee wonderland. So far, I've had my coffee elixir tasting the maple and the reveil matin flavours. That morning coffee is sweet and so lovely. It really hits the mark.
Smell
the chocolate blueberry flavour, the maple pecan one or how about chocolate
coconut or chocolate raspberry. And there’s that popular chocolate hazelnut
flavour. Exotic flavours include maple/bacon, smoky seventh heaven and
amaretto. His more traditional flavours – espresso and filter coffee style – go
from strong to mild
“I produce
my own flavour for the coffee. One flavour can take over two years to make that
magic moment happen of perfect taste. And when we get it right, we don’t open a
bottle of champagne, we drink endless cups of coffee.”
Michael
wants everyone to know how incredible coffee can be when it is roasted right
with years of experience and experimentation. That’s why he’s dedicating his
life to Brûlerie des Laurentides.
The coffee
is sold in more than 300 stores in Quebec,
including IGA, Provigo and Metro, or you can purchase it on line no matter
where you live. Brûlerie des Laurentides is so in-demand, France and the United States now have their coffee
cups filled to the brim with Brûlerie’s special brand.
Buy the
half a pound bag or have a big bash coffee party where coffee becomes the conversation
piece; buy Brûlerie des Laurentide’s 11-pound bag.
Michael will be at Montreal's Provigo store on Monkland in September.
The website is bruleriedeslaurentides.com
